Phoebe Gates, the daughter of Microsoft co-founder Bill Gates, is stepping confidently into the spotlight—not as a tech heiress, but as a changemaker, entrepreneur, and voice for the next generation. Alongside climate activist and UN advisor Sophia Kianni, Phoebe is co-founding Phia, a new venture that blends technology, fashion, sustainability, and social advocacy. Together, they’re not just launching a brand—they’re redefining what it means to be a modern founder.
Phia is more than just a startup. It’s a platform where creativity meets purpose, and where young women can see themselves represented in leadership roles that challenge old norms. Gates and Kianni are bringing their individual passions—Phoebe’s focus on fashion and design with purpose, and Sophia’s global experience in climate and youth advocacy—into a shared vision that prioritizes impact just as much as innovation.
What makes this duo unique isn’t just their impressive résumés or media presence; it’s their authenticity and bold approach. They’re openly championing issues like ethical consumerism, inclusivity, and the intersection of technology and sustainability. And they’re doing it in a way that feels fresh, accessible, and deeply intentional.
Rather than fitting into the traditional mold of startup founders, Phoebe and Sophia are creating space for a new kind of leadership—one that blends influence with responsibility, visibility with values. Phia isn’t just a brand launch; it’s a signal that the next generation of founders is ready to lead differently. In an era when young people are more connected, conscious, and mission-driven than ever, Gates and Kianni are showing what’s possible when visionaries collaborate not just to build a product, but to inspire a movement. Phia is just getting started, but its founders are already changing the game.
